In the past, we’ve talked about why blogs are so important to attorneys and other local businesses. We’ve given you tips on how to make your blog pop, and pointers on getting started. You’ve gotten in the habit of posting on a regular schedule, your content is great, and you get a comment here and there; what a sigh of relief…that task is done, right? Wrong! The simple truth is that blogging is never done. Now that you’ve got something for people to read, it’s time to get more readers to actually find your blog. So, today, we’re going to talk about a few ways that local businesses can increase the readership of their blogs. Let’s get right to it!
How To Get More People Reading Your Business’ Blog
Use Captivating Titles
One of the most important things to remember when writing your blog posts is that the post title is incredibly important. When people search for information you’ve got to offer in a blog post, the first thing they see is your post’s title. You want to make sure that the title captivates the attention of the audience and makes them want to read more. For instance, take a look at the title of this post. I mulled around a few ideas including…
- How To Get More People Reading Your Blog
- Driving Traffic To Your Blog Is The Next Step
- Is Your Blog Being Read.
Then I got to thinking….who am I targeting with this post. Ultimately, I’m giving tips for local businesses, so I figured that should be in the title. Also, I thought about why local business owners would come across this post. The answer…they want more traffic! So, instead of using one of the generic titles above, I decided to call out to local businesses and tell them exactly what they can expect for the post. So, we ended up with Local Businesses – Get More Blog Readers! Not only does this title tell you what to expect, but it will most likely pop to local business’ since I addressed them first!
Take Advantage Of Description Meta Tags
Another thing that people will see in the search results is a description of the page. See the image below…
In the above example, we used the title “When attorneys start to take on the process of online marketing, blogs become incredibly important. Find out why here!” By taking advantage of a description meta tag, we were able to include a call to action right in the search results, making people want to click into our post! However, if you don’t include a description, Google will pull as much data as they can. In most cases, this data shows up in broken strings of unfinished sentences. For instance, take a look at this example….
In the above example, you can see that the description is made up of 2 broken sentences. Now, ask yourself. Would you be more likely to click on a listing like the one above with a call to action and clear description, or would you be more likely to click on the listing with broken sentences for a description. Chances are, you’ll be clicking on the one that used a meta description.
Get Social
You know, it’s interesting to me that there’s such a stigma around using social media for marketing. Some say it’s effective, some say it’s not, and I say if it’s not effective, you’re not doing it right. When it comes to getting more people reading your blog, social media is one of the best places to turn. Using tools like TwitterFeed.com and Tweepi, you can grow an audience and automatically display your posts to them as you write. Generally, about 15% of our blog traffic comes from social, and yours can too!
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